Search for Australia and New Zealand’s Kindest Person Ahead of World Kindness Day 

2022 winner Joy Sparks

Are you, or someone you know, Australia and New Zealand’s kindest person? Then fashion label Black Pepper wants to hear from you! 

The leading women’s apparel retailer has begun its annual search to find the kindest person in Australia and New Zealand as part of its annual World Kindness Day campaign.

Black Pepper’s general manager Rachel Digby said their World Kindness Day campaign was close to the hearts of the Black Pepper team. 

“What our first ever search last year revealed is that there are so many wonderful people within our communities who quietly go about doing incredible acts of kindness without any expectation of acknowledgement or reward. 

“Our World Kindness campaign aims to unearth these unsung community heroes, shine a light on their kindness and inspire and remind us all, during tumultuous times, of the kindness within the world.” 

Last year’s winner Joy Sparks, who is the ambassador for this year’s search, was one such example of incredible kindness. 

A retired teacher from Victoria, Joy spends her time cooking for the homeless, has worked in a winter shelter setting up beds, panda packs and cooking and tutors students to whom English is a second language. 

“It was such an honour and a wonderful experience to be named Australia’s kindest person. I believe kindness is so important and should be encouraged. So if you know someone who is kind, or you are kind yourself, I would highly recommend entering the search,” says Joy. 

Nominations are now open and can be made online via or at Black Pepper stores across the country. 

Entries close on Sunday October 22, with finalists to be announced on October 30 and the overall winner to be announced on Friday November 10 in the lead up to World Kindness Day on Monday November 13. 

Black Pepper will be awarding Australia’s kindest person with a cash prize of $2,000, and the nominator will receive a $500 Black Pepper voucher. Finalists will also receive prizes.