The Singapore Tourism Board (STB) Oceania is committed to promoting the destination to Western Australians and was in Perth recently to host SingapoReconnect – an exclusive networking event.
Have a Go News was hand to hear about destination updates on one of WA’s favourite destinations.
Singapore has always been a favoured destination and is constantly updating and providing new experiences for travellers.
The event brought together more than 70 WA travel trade professionals to share destination updates.
Kimberly Spykerman, Area Director Oceania of the Singapore Tourism Board said Western Australia has an advantage when it comes to Singapore.
“It’s in the same time zone and takes less travel time to get there compared to the eastern states.
“It’s therefore easier for Western Australians to visit more often, and probably why they discover new offerings and experiences sooner than the rest of Australia.
“It’s a fun and easy destination for a quick getaway, and the repeat numbers from WA visitors reflect that.
WA has also been key in driving awareness of what Singapore has to offer, and we are thankful for their strong support.”
In 2024, Australia kept its place among Singapore’s top five markets, welcoming more than 1.1 million Aussies.
Of these, 216,000 visitors were from WA, a seven per cent year-on-year increase.
Notably, almost half (101,000) were repeat travellers – a testament to the destination’s continuous diverse appeal and connectivity.
This growth has already accelerated in 2025, with WA arrivals reaching 119 per cent of last year’s figures in the first half of the year alone, and visitors staying an average of 3.18 days, slightly higher than the national average.
Looking ahead, Spykerman shared Singapore’s long-term vision under its Tourism 2040 strategy, which focuses on conferences and rejuvenating key precincts like Orchard Road and Sentosa, and expanding the Marina Bay Cruise Centre.
It also includes investing in relevant products, infrastructure, services, as well as training to build a skilled tourism workforce that benefits both visitors and locals.
“As the third largest market for Singapore from Australia, we look forward to continuing to work closely with our trade partners to drive more arrivals from Western Australia to Singapore,” she added.
