WA Aged Care marketing and brand consultant takes out prestigious award

Braemar's Marketing & Brand Consultant Chris Frame

Braemar Presbyterian Care’s Marketing & Brand Consultant has taken out a prestigious national marketing award at a gala event in Sydney.

Chris Frame (FAMI CPM),Brand and Marketing Consultant at Braemar, has won the Third Sector Award for Campaign / Marketing Executive of the Year.

“It’s a great honour to receive this award and I’d like to thank my colleagues at Braemar who were involved in my nomination,” he says.

“I’m passionate about creating meaningful communication that helps people connect to services that can improve their lives. I’m proud that my work has been acknowledged at the Third Sector Awards. 

“In addition this award is really an acknowledgement of the hard work and commitment shown by my colleagues at Braemar work together to deliver Care and Friendship to those residents living at Braemar. We are very much a team.”

Mr Frame has been a leading marketer in the Not-For-Profit sector for over a decade. 

Leaving the corporate sector in 2010, Mr. Frame held the role of General Manager Brand & Marketing at Bethanie Aged Care. He later took a Senior Marketing role at the Royal Flying Doctor Service before returning to Aged Care in 2017. 

Working with Braemar, the care provider has enjoyed increased awareness and improved occupancy thanks in part to a number of marketing and brand initiatives which he has managed. 

Since 1952, Braemar Presbyterian Care has been offering care and friendship to the elderly in Western Australia. Braemar currently operates three residential care facilities, providing care and support to over 200 people. Braemar’s care philosophy is one of Relationship Centred Care, which supports the relationships that exist and develop between staff, volunteers, residents and their families.