A low sensory experience at Coles Quiet Hour

Coles State General Manager Pat Zanetti launching Quiet Hour at Coles supermarkets in WA

Alzheimer’s WA has welcomed Coles announcement that it will introduce its low-sensory Quiet Hour experience to an additional 20 supermarkets across Western Australia to provide a more inclusive shopping environment for all customers.

Quiet Hour was initially rolled out to 70 supermarkets across the country. Now 173 stores in Australia will offer the low-sensory experience.

Alzheimer’s WA CEO Rhonda Parker said she was delighted Coles had trebled the number of stores in WA to make Quiet Hour more accessible for customers, particularly those living dementia.

“Quiet Hour was originally designed to support customers who are, or have family members, on the autism spectrum,” Ms Parker said.

“However people such as those living with dementia also find it challenging to shop in a heightened sensory environment, so we are thrilled with this announcement.

“Any initiative that supports people living with dementia to remain active in the community rather than be confined within the four walls of their home is a positive step forward.

“We’ve already seen the difference in the Manjimup community when a local supermarket embraced quiet time through our Dementia Friendly Communities project.

“For the local men and women of Manjimup living with dementia, the simple support by someone who had some basic training to enable them to provide the appropriate assistance in the local supermarket has made the world of difference.”

During Quiet Hour, customers will notice the following changes in participating Coles supermarkets:

  • Lighting will be reduced throughout the store
  • Coles Radio will be switched off
  • Register and scanner volumes will be reduced to the lowest level
  • No trolley collections and roll cages will be removed from the shop floor
  • No PA announcements *excluding in case of emergencies
  • Free fruit will be offered at customer service
  • Additional team members will be available to support customers during the hour

New stores offering Quiet Hour:

  • Dunsborough
  • Australind
  • Collie
  • Baldivis
  • Meadow Springs
  • North Armadale
  • Gosnells
  • Fremantle
  • Melville
  • Southlands


  • Kardinya
  • Caversham
  • Maylands
  • Swan View
  • Scarborough
  • Brighton Village
  • Alexander Heights
  • Ocean Keys
  • Tom Price
  • Geraldton


Existing stores offering Quiet Hour:

  • Margaret River
  • Erskine
  • Southern River
  • South Lakes
  • Mundaring
  • Floreat
  • Hillarys
  • Kalgoorlie
  • Kalgoorlie (Hannans)

Quiet Hour is held at Coles every Tuesday between 10:30am -11:30am.